Michelin is a tire manufacturing company that creates performance-driven tires that prioritize safety, durability, and fuel efficiency.
Through our partnership with Michelin, the Empyrean team were tasked with spearheading a 5-video education series for Michelin's employees to better understand how to take advantage of their benefits.
Knowing that we only had 4 weeks to finish the video series, it was up to us to quickly and efficiently pump out 5 videos that effectively communicated how to maximize benefits.
For confidentiality purposes, I am unable to display any full delivered content, but I have made sure to include loops and screenshots to provide extra context.
Michelin
I was extremely excited to be brought onto this project, and knew I would do everything I could to make it a piece that would, yes, make Michelin happy, but above all else, be a genuinely engaging video series that would naturally strengthen benefit understanding.
I contributed heavily to videos 2, 4, and 5, with light touches on video 1. Each of which, I handled storyboarding, editorial planning, and all of the core animation work.
It was an interesting test balancing efficiency and quality, but for me, the key to success was found in two areas:
Being proactive in both asking the right questions and adhering to Michelin’s brand guidelines (for example, fun fact — Michelin has a different logo for internal vs commercial content),
Implementing the data collected to execute in a way that kept the rest of the creative team’s energy high while hitting deadlines.
The end result was a series that not only informed, but actively invited employees to engage with and enjoy the education process. Additionally, unlike traditional benefits education such as mailed brochures (which can not only be costly, but near impossible to measure success), this delivery vehicle provides teams with a more dynamic, trackable way to deliver benefits education.
In the end, Michelin was thrilled with the outcome, and for me, it was quite the rewarding opportunity to bring together intentionality, clear storytelling across a series, and collaborative problem-solving under tight deadlines.
