Reaction Channel
Academy
(See some of my client’s video reactions below👀)
Reaction Channel Academy (RCA) is a community teaching content creators how to start and grow their reaction channel.
RCA is led by two successful reaction creators: NicholasLightTV and Ron from Rice and Ginger.
I worked with them directly to
1) Ideate and create YouTube content in preparation for their official relaunch
2) Edit a story-driven welcome video for their community page.
The goal of RCA's welcome video was to not only tell the story of how Nick and Ron met, but also showcase the value Reaction Channel Academy has already brought to hundreds of existing community members. Remember, this is a relaunch of RCA, and now it's all about showcasing that pre-existing value to new faces who might be considering joining for the first time.
1 of 2: Welcome Video
This meant gathering testimonials from existing RCA members and using their authentic stories to draft a narrative that bridges all of their stories into one cohesive showcase of the impact of Reaction Channel Academy.
In the end... well, why don't I just show you what the team had to say?
(2/2: YouTube content breakdown is below)
2 of 2: YouTube Content
More centrally, I’ve helped draft six videos in preparation for the YouTube channel's relaunch.
These videos were built around existing VODs and conversations within community Q&As, member spotlights, and guest conversations.
Although I can’t show all of them quite yet, the one that stands out most to me is a conversation with Barry, a reaction channel creator with 50,000 subscribers on YouTube.
The guys didn't have time to film an intro on their own, so I took it into my own hands to craft an engaging trailer that told the story of how Barry got started and why the conversation was valuable for a viewer dropping in.
I even had the opportunity to break this down on my Instagram page, so I'll leave both the trailer and that breakdown down below.
In the end, RCA has been an incredible experience, and I'm so glad that I have been able to help craft such an important mission in the world of content creation.